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August 27, 2008 :mtvU is launching an online network of campus guides called Campus Daily Guides.
Campus Daily Guides offers information about local restaurants, sporting events, movies and music specific to college campus communities. Working with college newspapers and Zvents, a local search and advertising network, Campus Daily Guides will be available at 25 of the largest college campuses in the U.S. including Ohio State University, Arizona State University, University of Colorado and the University of Kentucky.
"mtvU's Campus Daily Guides marry mtvU's programming with all of the resources students need within the college bubble," said Stephen Friedman, GM of mtvU.
"With access to millions of local listings and resources, we're simplifying students' experience and providing national, regional and local advertisers a powerful connection to this hard to reach audience."
Users of the site will be able to contribute content by adding their own reviews, ratings, comments, and photos. Users and local artists can add and promote their own events. Content is provided by Zvent's, which has more than 250 media partners.
The Campus Daily Guides feature targeted banner ads and free and paid event listings.
By the end of 2008, mtvU will launch a total of 50 Campus Daily Guides on major college campuses.
"As part of the Zvents network, mtvU's Campus Daily Guides will ultimately reach millions of college-aged students with a local search experience that makes it easy for anyone to find what they're looking for, and also enable local merchants to market their businesses to this important demographic," said Ethan Stock, Zvents CEO and founder.
Source : http://www.webpronews.com/topnews/2008/08/27/mtvu-launching-local-online-campus-guides
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